四虎影视

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Editorial Guidelines

Who We Are

四虎影视 of Art and Design鈥檚 voice represents our personality鈥攃reative, fun, and hard-working.

We are also forward-thinking, smart, flexible, avant-garde, adaptable, and original. We don鈥檛 talk down to our audiences; we deliver information in a way that awes and inspires. The way we talk about the College is important, and it shapes the way our community, our supporters, and our soon-to-be friends understand who we are and what we do.

This guideline is designed to support writers and editors, whether faculty, staff, students, or contractors, whose contributions represent the school in publications, campus news, or through our social media accounts.

Identifying the College Name

  • The first reference to 四虎影视 should always use the entire name, 鈥溗幕⒂笆 of Art and Design.鈥 (Except for legal documents for which the legal name is 四虎影视 of Art and Design, Inc.) Any subsequent references to the College can be 鈥溗幕⒂笆逾 and 鈥渢he College.鈥
  • When followed by a descriptor, such as 鈥渟tudents鈥 or 鈥渇aculty,鈥 the College can be referred to as just 鈥淩ingling.鈥 For example, 鈥淩ingling students鈥 or 鈥淩ingling faculty.鈥
  • In graphics and design elements, 鈥溗幕⒂笆 of Art + Design鈥 is acceptable.
  • This rule also extends to Sarasota Art Museum
  • The first reference should always be 鈥淪arasota Art Museum of 四虎影视 of Art and Design.鈥 Subsequent references to the Museum can be 鈥淪arasota Art Museum鈥 and 鈥渢he Museum.鈥

Never Use:

  • RCAD acronym
  • 鈥淩ingling鈥 (without being followed by 鈥渟tudents,鈥 鈥渇aculty,鈥 鈥済raduates,鈥 鈥渁lumni,鈥 or some other word that indicates it is the College and not another Ringling entity such as The Ringling Museum)
  • 四虎影视 of Art & Design (no ampersand)
  • This applies to majors as well: Business of Art and Design / Photography and Imaging

+ vs. & vs. and

  • The + sign should only be used in the logo
  • The preference whenever possible and always in body copy, is to write out 鈥榓nd鈥 i.e.
  • Business of Art and Design; 四虎影视 of Art and Design
  • Exceptions have been made for design/space purposes, i.e. Photography & Imaging

Identifying the President's Name

  • The first reference to Dr. Thompson should always be: 鈥淒r. Larry R. Thompson, president of 四虎影视鈥 (or 四虎影视 of Art and Design if it has not been named previously).
  • Or 鈥淧resident of 四虎影视 of Art and Design Dr. Larry R. Thompson鈥
  • Subsequent references can then be 鈥淒r. Thompson.鈥
  • Credits at the end of articles or columns written by Dr. Thompson:
  • Dr. Larry R. Thompson is President of 四虎影视 of Art and Design.

Writing Professional Titles

  • When written in sentence form, professional titles should be upper case BEFORE someone鈥檚 name and lower case AFTER someone鈥檚 name.
  • 鈥淧lease welcome the President of 四虎影视 Dr. Larry R. Thompson.鈥
  • 鈥淧lease welcome Dr. Larry R. Thompson, president of 四虎影视.鈥
  • Exception: when used in listed form, titles CAN be capitalized AFTER the name: Dr. Larry R. Thompson, President of 四虎影视
  • Use an apostrophe in bachelor鈥檚 degree, a master鈥檚, etc., but there is no possessive in
  • Bachelor of Arts or Master of Science.
  • Use the abbreviation Ph.D. only after a full name鈥攏ever after just a last name.

Departments

  • We generally capitalize departments on campus and the 鈥楬eads鈥 of each department when used as their title before their name: 鈥淐omputer Animation Department Head Jim McCampbell鈥︹
  • But if this comes AFTER their name: 鈥淜athleen Sobr is the department head of the Business of Art and Design major at 四虎影视.鈥
  • Majors should always be capitalized.

Identifying Facilities and Buildings on Campus

The following are the official titles/spellings of campus facilities. Underneath each facility are the official names of the spaces that are housed in that facility:

  • Alfred R. Goldstein Library (do not capitalize 鈥渢he鈥 before it)
  • Shorthand: Goldstein Library
  • (The word 鈥渢he鈥 should be lower case if added prior to any below.)
    • Roberta鈥檚 Caf茅
    • Brizdle-Schoenberg Special Collections Center
    • Charles & Margery Barancik Foundation Academic Resource Center (shorthand: Barancik Academic Resource Center
    • 四虎影视 Library Association Research Collection
    • Jan Schmidt Terrace
    • Cheryl Loeffler Service Point
    • Dolores Steinecke and Thomas J. Savage Learning Commons
    • Annamae Houston Sandegren Lobby
    • Barbara & Sanford Orkin Lecture Hall (shorthand: Orkin Lecture Hall)
    • Robert and Emilie Kimbrough Terrace
    • The Harry Sudakoff Foundation Project Work Room
    • Herman & Sharon Frankel Quiet Seating
    • The Frank E. Duckwall Foundation, Inc. Terrace
    • Bob & Beverly Bartner Director of Library Services Office
    • Gulf Coast Community Foundation Plaza
  • Larry R. Thompson Academic Center
    Shorthand: Thompson Academic Center
  • Morganroth Auditorium in the Larry R. Thompson Academic Center
  • Osher Lifelong Learning Institute at 四虎影视
    Shorthand: OLLI or OLLI at 四虎影视
  • Richard and Barbara Basch Visual Arts Center
    Shorthand: Basch Visual Arts Center
    Lois and David Stulberg Gallery
    Shorthand: the Stulberg Gallery
  • 四虎影视 Continuing Studies *currently in the process of rebranding
    Shorthand: Continuing Studies
    Englewood Art Center
    Shorthand: EAC
  • 四虎影视 Museum Campus
    Shorthand: the Museum Campus
  • Sarasota Art Museum of 四虎影视 of Art and Design
    Subsequent mentions:
    Sarasota Art Museum
    Shorthand: the Museum
    *We try and avoid using SAM in formal copy, unless referring to the Studios @ SAM (or something else branded as 鈥淪AM鈥)
  • 四虎影视 PreCollege Program and Teen Concentrations
    Shorthand: PreCollege and Teen Concentrations
  • 四虎影视 Studio Labs
    Shorthand: 四虎影视 Studio Labs
    Related: 鈥減ost-production鈥 is hyphenated (just like pre-production)
    Soundstage A / Soundstage B (soundstage is written as one word and capitalized if referring to a particular soundstage)

Identifying Alumni Names

In the first reference to an alumni/graduate, we indicate the major and graduation year in this format: name 鈥榅X, major. For example, 鈥淧atrick Osborne 鈥03, Computer Animation鈥

Necessary Credits

  • INDEX (Industry Experience at 四虎影视)
    In references to the INDEX program/projects, always include the language: 鈥溗幕⒂笆 and The Patterson Foundation partnered in 2012 with the shared goal to strengthen the creative workforce of tomorrow. INDEX continues the legacy of this partnership by aggregating the myriad experiential learning opportunities the College has long offered.
  • Sarasota Art Museum images and artists鈥 works: always check credits are written properly for all SAM images of galleries/exhibitions and/or of artists鈥 works.

Identity

  • The terms 鈥淏lack,鈥 鈥淣ative,鈥 and 鈥淚ndigenous,鈥 should be capitalized inline with other ethnic terms like 鈥淎sian-American鈥 and 鈥淟atino鈥 that have always been capitalized.
  • Retain lowercase treatment for 鈥渨hite.鈥 While there is an obvious question of parallelism, there has been no comparable movement toward widespread adoption of a new style for 鈥渨hite,鈥 and there is less of a sense that 鈥渨hite鈥 describes a shared culture and history. Moreover, hate groups and white supremacists have long favored the uppercase style, which in itself is reason to avoid it.
  • The term 鈥渂rown鈥 as a racial or ethnic description should also generally remain lowercase and should be used with care. 鈥淏rown鈥 has been used to describe such a disparate range of people鈥擫atin, Indigenous, Asian, Middle Eastern鈥攖hat the meaning is often unclear to readers. A more specific description is generally best.
  • Both 鈥淏lack鈥 and 鈥渨hite鈥 should normally be used as adjectives, not nouns. Take care to avoid implying that 鈥渨hite鈥 is the default (for example, by noting the race of a Black person in a story but not specifying the race of others).

The word 'Resume'

The word 鈥渞esume鈥 should be written without any accents.

2SLGBTQ+ Terms and Definitions

Visit the webpage to view our resource guide.

Style

  • When in doubt, refer to AP style. We stick to it pretty closely, with a few exceptions:
  • Lowercase the seasons (spring, fall, winter, summer) UNLESS referring to a specific semester, such as Fall 2019 or Spring 2020.
  • am/pm: lower case, no periods, one space. For example: 1 pm, 1 am
  • use of the Oxford comma (this is the serial comma that comes before 鈥渁nd.鈥 For example, 鈥溗幕⒂笆 is known for its extraordinary students, alumni, and faculty.鈥
  • titles of longer works (books, movies, paintings, exhibitions, video game titles, etc.) should be italicized

Italics

  • Title of Work: artwork, film
  • Title of Exhibition
  • Name of Book, Magazine, Game Titles
  • Name of Series
  • Podcast Title, 鈥淣ame of Episode鈥
  • 鈥淣ame of Chapter or Article鈥
  • Name of Publisher

Numbers

  • In general, spell out one through nine.
    Use figures in almost all uses for 10 or above.

    • Exceptions: At the start of a sentence; in casual uses such as one in a million; in literary or special uses such as four score and twenty years ago.
  • Generally, spell out zero.

Punctuation

Posessive Apostrophe

  • Singular common nouns ending in S: Add 鈥檚; the virus鈥檚 reach, the witness鈥檚 answer.
  • Plural common nouns ending in S: Add s鈥; students鈥, the parents鈥
  • Singular proper names ending in S: Use only an apostrophe; Achilles鈥 heel, Dickens鈥 novels, Kansas鈥 schools.

Hyphen vs. Dash

  • Hyphen 鈥-鈥: joins compound words or to form a single idea using two or more words. Use when helpful, don鈥檛 use when it adds to confusion. Use for date and time range. Do not add space on either side.
  • Em dash 鈥溾斺 or dash: signal abrupt change; set off a series within a phrase. Do not add space on either side.
  • En dash 鈥溾撯: (the one in between hyphen and em dash) do not use.

Questions?

This is a living, breathing document and things change. And, as living, breathing human beings, we may miss things. So, if you have a question that isn鈥檛 answered here, feel free to contact the Editorial Director. Bonus points for pointing out an error. It just makes us that much better. Thanks for reading!

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